MSX is releasing gaxoo : it seems to be an embedded graphical framework plus a server side part to manage subscribers: very interesting, I really would want to know what kind of technologies they are using.
From their press release:
The MSX Platform extends this ODP functionality to include complete
control of phone functionality as well as the ability to download
new phone applications (also known as widgets). These can vary
from RSS/Blog widgets through to photo sync, branded media
players, storefront and customized promotions.
The xPhone UI works on a variety of high-volume consumer phones
and employs advanced visual effects including alpha transparency,
gradients, anti-aliased vector graphics, fast dynamic scaling and
rotation, as well as 3D transitions.