IS our industry crazy? Sagem To Make Entry Level Sony Ericsson Handsets
Thomas Menguy | March 27, 2007As seen on TrustedReviews:
Today the company announced it has signed licensing and ODM (Original Developer Manufacturer) agreements with bargain basement favourite Sagem. The deal will cover the development of entry level GSM, GPRS and EDGE mobile phones. As part of the deal, Sagem Communication will license certain hardware and software technologies to Sony Erickson and provide Sony Erickson with a number of Sony Erickson branded mobile phones.
trusted reviews – Salem To Make Entry Level Sony Erickson Handsets
So first it was Erickson, a big Swedish glory … and here comes the first unpredictable wedding: The raising samurai Sony is now associated to the viking champion.
But now Sagem, once rumored to be bought by Motorola and expanding to China (or…migrating to China?) with its Bird Ningbo Joint Venture will do the SE entry phones! (so the Moto buyout rumors were, well just rumors). Competitors one day may become partner the same day.
Anyway It is really good news for Sagem, with its talented team to have this design win! But really nothing can surprise me now, everyone can work/buy/trash anyone else, some may be willing to stop in-house production and design of low cost phones (like SE) or other to focus on it, like Moto.
This is consolidation area, difficult to really predict anything by now